Babybjörn is a Swedish family business founded in 1961 by Björn and Lillemor Jakobson. Both see it as their mission to make the lives of families with children a little bit easier by developing functional and safe products for children. Babybjörn carriers are made of fabrics that you can trust and that are functional. The fundamental values of Babybjörn are quality, safety and design. The products' designs are straightforward and classic, but still modern and do without useless details, which makes them timeless and appeal to both parents and children.