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Gray Label

Since 2010, the Dutch brand Gray Label has had a clear vision. Emily Gray, the label's designer, wants to develop minimalist basics for babies and children between the ages of 0 and 8 that are so simple that they are an absolute eye-catcher when combined. Cuteness is out of the question here: Each piece is unisex and dresses baby girls as well as baby boys. Moreover, all Gray Label collections are made organically, i.e. from organic cotton. Stylistically, simplicity, high wearing comfort, functionality and diversity form the dynamics in all creations. That's why Gray Label is a brand for us that we recommend to you as a parent for many reasons. The range of the collection is aimed at practical everyday clothing that looks particularly beautiful and valuable precisely because of its simplicity. The trousers, hoodies, rompers, dresses, shirts and hoodies from Gray Label are fresh, convincing and memorable. Many pieces are uni or designed with an unobtrusive pattern. Children's motifs are only set sporadically, but when they are used, they are attention-grabbing and exactly in the right place. In addition to unique and handcrafted designs, Gray Label also scores with its commitment to sustainability. Particularly noteworthy is the concentration of the makers on organic materials. This alone is enough to make Gray Label a favourite label.

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