Jil Sander has been renowned for her minimalist and timeless women's fashion since the 1980s. Since 1997, the label is also known for its elegant and high-priced men's clothing as well as for its cosmetics line. In addition to the luxurious women's and men's collection, Jil Sander launched the Jil Sander Navy line in 2010. A chic women's fashion second line in the upper mid-price segment. Trademarks of Jil Sander are clear, unfussy lines that stand for "understatement, a modern simplicity and timeless elegance". The materials are characterized by very high-quality, whereat colors such as black, gray, white, beige, brown and dark blue seem to dominate.