In 1853 Levi Strauss opened a shop for clothing that plays along with everything. Together with the tailor Jacob Davis he produced the first "Waist Overall", known today as the Blue Jeans. The functional clothing is not only wearable at work, but you can literally live in it. Clothing by Levi's is a whole own lifestyle, a way of impressing oneself. It shows the footprints of life, the shape of the own body, the memories of the own-experienced adventures. Levi Strauss & Co is one of the biggest clothing manufactor and world leader when it comes to jeans. The brand has about 500 stores in over 100 countries all over the world.