In 2008 the designer Marlene Anine Holmboe founded the Danish design label MarMar. Her inspiration were old books, movies and photografies. The designs of the fashion live of the contrast and contradictions: urban coolness pairs with country-chic, new meets old and luxury loves functionality. The articles are produced with öko-tex-certified fabrics. The collections offer clothing for newborns up to 14 years old teenager. The label pays attention to short transport ways in the production of the organic childrenswear in a nordic design.