After countless requests and more than 10 years of experience in the fashion industry, the Danish couple Jacob and Cathrine Høilund decided for the adventure to create a street fashion brand for boys aged 2-14. The couple, married and with three children, identified a gap in the market after it was difficult to find cool things for their sons. Cathrine says: "The search for pretty things for our daughter was never a problem, but it quickly became clear that there was a great need for a cool, comfortable and fashionable brand for boys". So Sometime Soon was born. Sometime Soon is a premium street fashion brand that is meant for boys, but also looks great for girls! By combining Nordic simplicity with classic streetwear silhouettes and details, Cathrine and Jacob have created a collection of printed T-shirts, sweatshirts, jackets, trousers and accessories that strike the right balance between comfortable and cool. And as an added bonus, the majority of the collections are also organic. The Danish fashion brand focuses on combining Nordic simplicity with urban silhouettes and details. Each collection embodies an eternal and classic style and at the same time brings out the latest trends. Looking for a must-have for boys? The children's brand Sometime Soon offers them an ipercool look that makes even adults jealous.