In 2006, Claudia Horlin-Smith and her husband founded the Spinach Mafia label after meeting each other on the island of Bali. Their fashion evokes the desire for sun, beach and sea, perhaps because the clothes are made in Bali. The designer makes sure that the employees are paid fairly and the clothes are produced in a high quality. The colorful design and batik fabrics are typical of the Balinese culture and contain colorful and cheerful colors. Especially girls at a young age are addressed with the fashion, which is especially suitable for the summer.