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Stone Island

A culture of research, experimentation, function and use are the matrices that have always characterised Stone Island: The sportswear brand founded in 1982 in Ravarino, Modena, by the genius Massimo Osti, Art Director and intellectual of Bologna. Within a year, Carlo Rivetti came on stage. After buying 50% of the Osti company with GFT in 1983, he took over the entire company with his sister Cristina in 1993 and promised the continuity that had strengthened the brand's DNA over the years. As a symbol of extreme research in fibres and textiles applied to innovative design, it is considered the brand that has redefined the common understanding of sportswear. It immediately became a cult phenomenon and is still today a reference point for younger generations. Stone Island's strength lies in its unique ability to work on the finished garment through constant experimentation with dyes and treatments created in the Sportswear Company's colour laboratory. Stone Island's children's fashion is casual and chic, offering you a wonderful way to dress kids in a fun, groomed, fashionable way.