In 1921 Guccio Gucci founded a leather goods company in Florence. Through numerous trips abroad, he had come into contact with the noble aesthetics of the high nobility and now wanted to introduce them to Italy with exclusive leather goods he had made himself. Within a short period of time, the company experienced an enormous success, as the high society loved the equestrian-inspired bags, suitcases, shoes and belts. The bridle and stirrup motifs and the colours green/red/green, which are still symbols of the fashion house today, are unmistakably from this period. In the 1970s, Gucci continued its international expansion and in 1978, the first women's Prêt-à-Porter collection was launched. Influential, innovative and progressive, Gucci today delivers an absolutely modern reinterpretation of fashion. Inspired by the new vision of creative director Alessandro Michele, Gucci reinterpreted luxury for the 21st century and strengthened its position as one of the world's most sought-after fashion houses. Gucci's eclectic, contemporary and romantic products represent the pinnacle of Italian craftsmanship and are unmatched in quality and attention to detail. Gucci offers a complete range of women's, men's and children's apparel as well as leather goods, jewellery, beauty and luxury decoration.